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Continuing Education & Part-time Studies Guide Winter/Spring 2015 continuingeducation@georgiancollege.ca 62 postsecondary credit courses FuNDRAISING AND RESOuRCE DEVELOPMENT COuRSES Grant and Proposal Writing Successful grant proposals are those that have been researched and specifically targeted to each respective funder. This course provides students with the opportunity to critically examine the granting process. Students investigate and practise grant research strategies, and explore methods for building relationships with potential grant funders. Students apply fundamental elements of effective proposal writing in response to grant applications, and discuss evaluation of the proposal writing process. fUND 1005 | 42 hrs $346.08 loc date day time MAY 11 – AUG. 14 ONLINE Major Gifts – Capital Campaigns In this course, students learn the strategic process for getting the big dollar donations through major gift solicitation, donor cultivation and recognition. Students develop strategies to create and nurture a philanthropic culture within their organization. The major gift process is discussed in the context of individual, corporate and foundation giving. The role of the major giving in a large scale fundraising campaign is also explored with an overview of capital campaign planning. fUND 1018 | 42 hrs $346.08 loc date day time JAN. 5 – APR. 17 ONLINE Marketing and Public Relations in Fundraising The competition for financial support among Canada's non-profit organizations demands well planned marketing approaches designed to capture support for their causes. Students examine the roles that marketing and public relations play in supporting and promoting successful fundraising initiatives. Students explore communications planning, evaluate a range of marketing, social media and public relations strategies as they apply to various audiences, and develop effective media relations including presentation skills and effective responses to potential crises. fUND 1009 | 42 hrs $346.08 loc date day time JAN. 5 – APR. 17 ONLINE MAY 11 – AUG. 14 ONLINE Planned Giving Leaving a legacy for a charity is the ultimate generous act. The course focuses on the technical aspects of planned giving such as bequests, gift of life insurance, annuity, trusts, endowments, estate and tax planning. Students also explore the special relationships that need to be developed with donors, as well as how to fulfil the need for recognition and stewardship for a future gift. fUND 1011 | 42 hrs $346.08 loc date day time JAN. 5 – APR. 17 ONLINE Professional Practice Through the use of case studies, this course focuses on the moral, ethical and legal issues, and challenges that face the philanthropic community. Students explore professional conduct, including organizational best practices and individual professionalism, as it relates to independent practice, consulting, foundations and non- profit agencies. Students gain insight and understanding of the concepts of professionalism that will assist in developing a personal philosophy in keeping with the profession's Code of Ethics. fUND 1006 | 42 hrs $346.08 loc date day time JAN. 5 – APR. 17 ONLINE Prospect Research In this course, students examine the process of prospect research, which involves gathering information about individuals, corporations and foundations in order to determine their giving potential, and the person best suited to cultivate and solicit these potential donors. Students research and analyze data using a variety of research techniques, and discuss use of technology for research including appropriate record keeping and reporting, data mining, and donor segmentation. fUND 1010 | 42 hrs $346.08 loc date day time JAN. 5 – APR. 17 ONLINE Special Events Fundraising Almost every charity uses special event fundraising to raise money. This course provides students with skills to plan, implement and evaluate fundraising events of all sizes. Students learn how to effectively manage meetings, volunteers and event day activities, and to apply sound fundraising practices, including goal setting, budgeting, evaluation, sponsorships and appropriate charitable tax receipting. The course equips students with an understanding of the risks, rewards and efforts involved in special event fundraising. fUND 1019 | 42 hrs $346.08 loc date day time JAN. 5 – APR. 17 ONLINE MAY 11 – AUG. 14 ONLINE Volunteer Management This course provides a comprehensive introduction into the dynamic area of volunteerism, focusing specifically on fundraising volunteers. Students examine trends and issues related to volunteers in non-profit organizations, and expand on how to recruit, orientate, motivate and retain fundraising volunteers. Students explore management approaches, appropriate policies and procedures for volunteers, legalities of board members as volunteers, administration of volunteer programs, and the importance of building positive volunteer and staff relations. fUND 1008 | 42 hrs $346.08 loc date day time JAN. 5 – APR. 17 ONLINE