Georgian College

The program This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. As a graduate, you'll be able to perform advertising/communications functions using a variety of media techniques. Graduate career opportunities Creating and placing advertising and promotional materials for advertising or marketing departments in retail, distribution and/or manufacturing, sales of advertising space or time for print or electronic media, advertising agencies; creative, research, production or client services role Admission requirements OSSD or equivalent, with a recommended minimum of 60 per cent in • Grade 12 English (C or U) Mature students, non-secondary school applicants (19 years or older) and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED and equivalency testing. For complete details refer to: GeorgianCollege.ca/admissions/policies-procedures/ Applicants who have taken courses from a recognized and accredited postsecondary institution and/or have relevant life/learning experience may also be considered for admission. Refer to the Credit Transfer Centre website for details: GeorgianCollege.ca/admissions/credit-transfer/ Graduation requirements Students are required to complete 2 communications courses • 15 mandatory courses • 4 optional courses • 3 general education courses to be chosen from the college list • 1 field placement Future study options Graduates of this program may be granted credit toward degree studies at other institutions including Athabasca University, Davenport University (U.S.A.), Griffith University (Australia), Laurier Brantford, Royal Roads University, University of New Brunswick, Saint John and University of Ontario Institute of Technology. Changes to articulation opportunities occur on a regular basis. For the latest information, please visit GeorgianCollege.ca/articulations. Students are also advised to check with the articulating/transfer institution for current information before applying to a program. Start: September Location: Barrie Length: 2 years (4 semesters) Practical experience: Field placement Credential: Ontario College Diploma Articulation: Yes Apply to: ontariocolleges.ca (Code/Major: ADMC) Contact: 705.728.1968, ext. 1490 Communications courses To be chosen at time of registration Mandatory courses may include Advertising Advertising Design Copywriting Media Management Public Relations Integrated Marketing Communications Pitching the Campaign Personal Selling Sales Promotion Macintosh Computer Applications Introduction to Marketing Campaigns and Professional Practices Account Management Digital and Alternative Media Consumer and Advertising Research Optional courses may include Broadcast Copywriting Event Planning Web User Interface Design Advanced Copywriting Visual Communication Techniques Planning the Marketing Strategy Brand Development and Management Web Content Development Web and Internet Fundamentals Advertising Computer Applications 2 Advertising Agency Operations E-commerce Consumer Behaviour International Business Microcomputer Applications Advertising Agency Operations - Developing Creative Advertising Agency Operations - Practical Introduction to Entrepreneurship Case Analysis and Presentations Approximate first-year costs (based on previous year – subject to change): Tuition fees: $2,685.76 Student fees: $870.22 Program fees: $50 One-time fee: $112.46 Books: Costs vary by program; please check with co-ordinator ADVERTISING AND MARKETING COMMUNICATIONS ADMC BUSINESS AND MANAGEMENT STUDIES GEORGIAN PROGRAM GUIDE 2015 / 2016 36

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