BACHELOR of
BUSINESS
(Automotive Management)
Co-op, four years, Barrie
This program provides students with a degree in business management
with an applied focus on the automotive industry. Students learn about
current issues, trends and technologies that prepare them to adopt
proactive approaches in identifying and responding to changes in the
automotive industry. Instruction, lectures and discussions promote critical
thinking and problem-solving skills.
Some areas students will be exposed to include automotive-related
courses, macro and micro economics, marketing, statistics, dealer
management systems, automotive technology, finance, e-business, parts
and service, sales, and liberal arts.
Classes often include guest speakers from a diverse range of prominent
companies within the automotive industry. Experiential learning is a
significant feature of the program, with the Georgian College Auto
Show being the largest student-run learning lab of its kind in Canada.
A strategically sequential co-op structure maximizes the link between
theory and practice. Graduates are trained to think critically and
innovatively, to be professional and to apply these attributes within
the automotive industry.
12
UNIVERSITY PARTNERSHIP CENTRE 2014 • 2015 DEGREE and GRADUATE STUDIES
