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ACCELERATE your success appliedresearch@georgiancollege.ca 705.728.1968, ext. 1123 GeorgianCollege.ca/appliedresearch The Centre for Applied Research and Innovation (CARI) links clients from business and industry with faculty and students to develop and test products and services. Find out how we can help you succeed. WE HELP TURN IDEAS INTO REALITY "The Canadian Automobile Dealers Association and its provincial member associations have been working with the Automotive Business School of Canada since its inception to provide students with relevant learning experiences to prepare them to be workers, innovators and leaders in the automotive industry," said Rick Gauthier, President and CEO of CADA. "We are proud to continue this tradition and invest in our future workforce." The Automotive Industries Association of Canada (AIA) also wants to inspire innovation in Georgian students. After all, the automotive aftermarket industry is made up of entrepreneurial thinkers and doers who find new and better ways to service and accessorize our vehicles. The AIA is creating a changemaker space with their $250,000 donation. It will be a dedicated area for students to work on collaborative projects. "This important financial contribution from our members will ensure that students have the right learning environment and the right tools to succeed in our sector for many years to come," says Marc Brazeau, past President and CEO, AIA Canada. INDUSTRY PARTNERS DRIVING CHANGE IN AUTOMOTIVE SCHOOL T he car industry has changed a lot since the Automotive Business School of Canada (ABSC) opened its doors 30 years ago at the Barrie Campus. The advent of online shopping and mobile apps has created more sophisticated customers with new expectations. Last winter and spring, two major industry associations pledged a total of half a million dollars to upgrade the school so students can learn in a "living classroom." The Canadian Automobile Dealers Association (CADA) is donating $250,000 to transform the lobby into a space that mirrors a modern showroom. 27 GEORGIANVIEW 2015 TRANSFoRMING THE STUDENT EXPERIENCE