Georgian College

The program In this program, you'll be introduced to the various functional aspects of business in general and marketing more specifically. As a graduate, you'll be able to apply planning, assessment, analysis, communication, sales, teamwork, research and mathematical skills to support the marketing activities of an organization. You'll also be able to participate in the design of a marketing plan and the preparation of a business plan. This program is recognized by the Canadian Professional Sales Association. Graduate career opportunities Management trainee to division or general manager; area sales to sales management; entry-level positions within advertising agencies and market research firms Admission requirements OSSD or equivalent with • Grade 12 English (C or U) • Any Grade 11* or 12 mathematics (C, M or U) *Minimum of 60% in Grade 11 college or university level mathematics (MBF3C or MCF3M) Mature students, non-secondary school applicants (19 years or older) and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED and equivalency testing. For complete details refer to: GeorgianCollege.ca/admissions/policies-procedures/ Applicants who have taken courses from a recognized and accredited postsecondary institution and/or have relevant life/learning experience may also be considered for admission. Refer to the Credit Transfer Centre website for details: GeorgianCollege.ca/admissions/credit-transfer/ Graduation requirements Students are required to complete 2 communications courses • 17 mandatory courses • 2 optional courses • 3 general education courses to be chosen from the college list • 2 co-op work terms (BMKT only) Future study options Graduates of BMKT may be granted credit toward degree studies at other institutions including Athabasca University, Auckland University of Technology (New Zealand), Conestoga College, Davenport University (U.S.A.), Griffith University (Australia), Institutes of Technology Ireland (U.K.), Laurentian University (Barrie Campus), Laurier Brantford, Royal Roads University, University of Glamorgan (U.K.), University of Lethbridge, University of New Brunswick, Saint John, University of Ontario Institute of Technology and University of Windsor. Graduates of BMKN may be granted credit toward degree studies at other institutions including Davenport University (U.S.A.), Griffith University (Australia) and University of New Brunswick, Saint John. Changes to articulation opportunities occur on a regular basis. For the latest information, please visit GeorgianCollege.ca/articulations. Students are also advised to check with the articulating/transfer institution for current information before applying to a program. Start: September, January Confirm January start with Office of the Registrar Location: Barrie Length: 2 years (4 semesters) Practical experience: BMKT – 2 co-op work terms Credential: BMKT – Ontario College Diploma, Co-op BMKN – Ontario College Diploma Articulation: Yes Apply to: ontariocolleges.ca (Codes/Majors: BMKT, BMKN) Contact: 705.728.1968, ext. 1488 Communications courses To be chosen at time of registration Mandatory courses may include Financial Accounting Principles 1 Introduction to Organizational Behaviour Consumer Behaviour Microcomputer Applications Macintosh and Design Basics Microeconomics Mathematics of Finance Introduction to Marketing Planning the Marketing Strategy Personal Selling Marketing on the Web Marketing Research Marketing Management Pitching the Campaign Introduction to Entrepreneurship Marketing Communications Professional Edge Optional courses may include Sales Promotion Public Relations Professional Business Practices Customer Service International Business Supervision Web and Internet Fundamentals Macroeconomics Economic Issues Human Resource Management Foundations Business Law Entrepreneurship and Small Business Investments Production and Operations Management Managerial Decision Making Database and Direct Marketing Statistics International Logistics Approximate first-year costs (based on previous year – subject to change): Tuition fees: $2,685.76 Student fees: $870.22 Co-op fees/term: $195 (BMKT) One-time fee: $112.46 Books: Costs vary by program; please check with co-ordinator BUSINESS - MARKETING (CO-OP / NON-CO-OP) BMKT / BMKN BUSINESS AND MANAGEMENT STUDIES 43 GeorgianCollege.ca

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